
While Fiat has been doing decent numbers in Europe with the Panda and Punto, the same can’t be said in India. The company has not been able to put a good show infront of Maurti Suzuki’s Swift or Hyundai’s i20. Product onslaught can work wonders at time and Hyundai has shown it very well how going offensive with product launches can increase market share. With Fiat not any further behind with a large range of cars on offer aboard, the company’s two product offering in India has not really caught the fancy of many. So what do you say, will the Punto van be an interesting offering by Fiat India or should it maintain its image as a family car company?
- Kanishk Arora
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