Price On-Road Chennai: Rs. 76,086
26 years is a long time by any stretch of imagination. That’s precisely how long the joint-venture between Hero and Honda had existed until the latter decided to exit the JV in 2010. A relationship that has been in existence for such a long period of time is sure to leave a major impact when it finally ends. The recently renamed Hero Moto Corp is currently in such a situation. Decades of riding in Honda’s shadow has left the company vulnerable after Honda’s exit. Hero Moto knows this too well and that is why they have entered into a strategic partnership with Erik Buell Racing of USA to get technical and design inputs and bring in next-gen high-end bikes in India.
In the short-term though, Hero plans to maintain its numero-uno position by refreshing the existing model range and by launching niche models that strike a different chord with the public. One such product is the Impulse and here is what we felt after spending a couple of days with this one-of-a-kind motorcycle.
Styling:

We will not mince words here. The design of the Impulse is not that attractive to leave a lasting impression on you the first time you see it. But, it starts growing on you oh so slowly. When you get to understand the practicality and purpose of each of its design elements, you finally start appreciating it. The Impulse is the first time a two-wheeler manufacturer in India is trying its hand at offering an off-roading motorcycle. Yes, you read that right. It is an hitherto unexplored segment that promises to bring as much fun as going off-road on four wheels. You just have to have the perfect set of two wheels for that to happen and.that is what the Impulse strives to be.
At first glance, the styling and proportions of the Impulse catches you as totally weird. The longer-than-usual front forks, the gaping front mudguard, the short wheelbase, the towering ground clearance and the high-placed exhaust are a far cry from the regular bikes that we have seen and grown with. Nevertheless, the Impulse is a definite head-turner and evoked surprised reactions from most of the people who got a glimpse of it up close and personal. Comments like “Hey, this is the Hero Honda Impulse”, “Look, the exhaust pipe is right next to the seat” and “The bike looks cool” were clearly audible when riding the bike in congested city traffic. The overall reaction wherever we took it was very positive.

The broader Ceat tires with deep treads keeps the Impulse stable on and off the road and we felt them to be a tad better off road. The return of spoke wheels on a motorcycle after a long time is a welcome change, what with even 100cc bikes sporting alloys these days. The LED taillamp could have been designed and shaped better but it works nicely, especially at night. The brushed aluminum grab rails, the scoops in the side fairing and the bright colors that the Impulse comes painted in adds to the coolness quotient of the bike. Though the build quality is good for most parts, certain bits the rubber beading behind the pillion seat that is intended to carry load looked and felt cheap to the eye.
Instrument Cluster and Swithgear:
Performance and Gearbox:
To be honest, 13.2 PS @ 7500 rom and 13.4 Nm @ 5000 rpm isn’t figures that we expect on a motorcycle intended for off-road ambitions. Though the figures look very less on paper, it has to be said that the Impulse did not let us down with lack of power in the few mini off-roading trial runs that we did. The fact that the course included a rough and fairly steep climb over mud and small rocks and the Impulse still did not leave us wanting is a testimony to the fact that off-roading is not just about power but about the way in which it is delivered to those wheels. Having said that, more power would have definitely helped prevent the frequent downshifts. The gear-shifts in the 5-speed constant mesh gearbox are smooth and effortless with the soft clutch being an added advantage.
Ride, Handling and Braking:
The Impulse doesn’t impress you as much in its braking abilities as it is just about adequate. Call us spoilt brats here and we wouldn’t disagree because, when it comes to motorcycles, the Apache RTR 180 ABS has left a major influence on our judgement in braking capabilities. Leave alone ABS, the Impulse should have atleast got discs in both wheels, but sadly, it comes with a disc up front and an internal expanding drum brake at the rear.
Conclusion:
What’s Cool:
* Off-roading capabilities
* Good value-for-money
What’s Not So Cool:
* Limited power output for an off-roader
* Lack of rear disc brake
* Weird styling elements
* Lack of rear disc brake
* Weird styling elements
Hero Impulse Specifications:
* Maximum Power: 13.2 PS @ 7500 RPM
* Maximum Torque: 13.4 Nm @ 5000 RPM
* Transmission: 5-speed Manual
* Fuel Type: Petrol
* Suspension: Telescopic Hydraulic Shocks (Front), Nitrox Mono Shock (Rear)
* Tires: 90/90/19 (Front), 110/90/17 (Rear)
* Brakes: 240 mm Disc (Front), 110 mm Internal Expanding Drum (Rear)
Hero Impulse Dimensions:
* Wheelbase: 1360 mm
* Ground Clearance: 245 mm
* Fuel Tank Capacity: 11.1 liters
* Ground Clearance: 245 mm
* Fuel Tank Capacity: 11.1 liters
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